Cyworld
(SK Communications 2006-2010)
Intro
Cyworld is a social network platform with 27 million users, which was the most popular SNS in South Korea in 2006. This was before MySpace and Facebook was popular in US. It was a bliss to be given an opportunity to design a service that had significant users on the very first job. It was truly electrifying, knowing that half of Korea would be using my designes. I learned that even a small UX improvement can make a difference to the users making their lives easier and adding joy to their experience. It made me realize the importance of user experience and developed passion for the work that I was doing. I was at Cyworld for five years and renewed 2 big projects. Given the large and diverse users, I learned how to analyze user data and took data-driven approach to plan renewals. In addition, I spent 2 years managing photo album feature and launched photo editor feature.
Projects
Cyworld Music (2006)
Re-designed online karaoke music webapp. Designed and managed product features and promotional materials.
Cyworld Gift shop (2007)
Created search filter for gift items and created group gift feature for birthdays.
Minihompy Photo editor (2008)
Created a photo uploader and designed the following photo features: filters, stickers, resizing. Delivered 15% increase in photo uploads while reducing storage cost.
Minihompy Renewal (2009)
Created photo album feature renewal. User behavior analysis based on uploaded photo size, content types. User behavior analysis by age and sex cohort.
Minihompy Dormant Account Project (2010)
Planned and designed a service that would reactive dormant accounts. Analyzed data by time periods and age groups to make a data-driven decisions that would entice users to revisit.
- Time machine: Show photos from a year ago to entice users to open photo album.
- Friend activity notification: Notifies on friend's post or reply activities.