Bina Kim


+ 15 years experience product designer in San Francisco

binakim1009@gmail.com

EXPERIENCE

GoodTime / Lead Product designer
February 2019 -Current

Scheduling Platform for Business Professionals
As the lead designer for the new product, Meet, I launched four new services with paid features. I created an enterprise package system where 74 companies signed up, resulting in the monetization of the product for the first time.

  • Spearhead the product monetization efforts by developing the enterprise package, billing system, and referral process.

  • Develop a meeting data analytics page to provide insight for users allowing for acceleration of paying customers.

  • Expand the platform to allow for connecting and scheduling of a mentoring program, where employees profiles are leveraged to connect individuals.

  • Design a comprehensive calendar system that includes group scheduling, meeting links, and a to-do list feature.

  • Create a scheduling links page for teams, team scheduling links, and a team promotion page.

Interview Scheduling Platform
Through interviews and shadowing, we identified user needs and designed features that quickly delivered significant benefits, leading to the release of approximately 38 updates and new features.

  • Redesigned the interview scheduling interface, including creating templates, training materials, and company branding, as well as defining the interview workflow.

  • Overhauled the corporate website.

  • Designed a streamlined company onboarding process.

Hyundai Card / Senior UX designer
July 2014 - May 2017 (2 years 11 months)

Branding and Fintech

  • Redesigned the credit card website through collaboration with teams across the organizational matrix, leading to a 7% increase in credit card sign-ups through data-driven UX enhancements.

  • Launched a video streaming platform and web app for co-working spaces.

  • Strategized and developed wireframes for company branding initiatives.

Korea Telecom / Senior UX Designer
April 2012 - June 2014 (2 years 3 months)

  • Worked on a music streaming platform and a camera application

  • Lead product designer for a photo app as a lead product designer within an iOS team

  • Launched a camera app featuring various filters, which ranked 2nd in the China App Store, driving a 140% increase in downloads and surpassing 20 million total downloads

  • Managed UX design improvements for a music streaming platform while developing new business models

SK Communications / UX Designer
January 2006 - December 2010 (5 years)

  • Worked on a social network platform with over 27 million users, the most popular SNS in South Korea

  • Managed the photo album product for 2 years

  • Designed a new photo editor interface with filters, stickers, and resizing features, leading to a 15% increase in photo uploads and a 10% reduction in data storage costs

  • Launched multiple product renewals based on user data analytics, customer feedback, user testing, and interviews

EDUCATION

Academy of Art University / San Francisco, CA


Master of Arts / Web Design & New Media
UX/UI Design, Motion Graphics, and Programming.

HanYang University / Seoul, Korea


Bachelor of Fine Arts / Visual Design
Product Design, Branding, Typography, and Communication Design.

SKILLS

Tools
Figma, Sketch, Adobe XD/ Illustrator/Photoshop/After Effect, Google Analytics, Power Point, Excel

Research Methods
Web Data Analysis, CRM Analysis, Heuristic Evaluation,User Interview, A/B Testing

Design Methods
Product Concept, UX Strategy, Story Board, Wireframe, Prototype