Bina Kim

© 2010-26

© 2010-26

binakim1009@gmail.com

I’m Bina, a product designer who drives 0→1 launches and builds wide-ranging products for startups and large-scale companies alike. I solve complex problems, transforming them into simple, intuitive experiences. I leverage AI to accelerate product discovery and design validation, while focusing on what machines cannot replace—listening to users, understanding context, and applying human intuition to craft meaningful, user-centered solutions.

Experience

Resume

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Lead Product Designer

GoodTime / Interview Scheduling Platform

2019 - present

Led the AI-driven transformation and 0-to-1 launch of an Enterprise scheduling ecosystem, successfully establishing the platform’s first-time monetization and onboarding 74+ companies.

Lead Product Designer

GoodTime / Interview Scheduling Platform

2019 - present

Led the AI-driven transformation and 0-to-1 launch of an Enterprise scheduling ecosystem, successfully establishing the platform’s first-time monetization and onboarding 74+ companies.

Senior UX Designer

Hyundai Card / Branding and Fintech

2014 - 2017

Drove measurable business growth through data-driven UX optimizations for Fintech applications, achieving a 7% increase in conversions while launching 0-to-1 video streaming and brand framework initiatives.

Senior UX Designer

Hyundai Card / Branding and Fintech

2014 - 2017

Drove measurable business growth through data-driven UX optimizations for Fintech applications, achieving a 7% increase in conversions while launching 0-to-1 video streaming and brand framework initiatives.

Senior UX Designer, Product Manager

Korea Telecom / Music and Camera Applications

2012 - 2014

Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.

Senior UX Designer, Product Manager

Korea Telecom / Music and Camera Applications

2012 - 2014

Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.

UX Designer

SK Communications / Social Network Platform

2006 - 2010

Scaled mass-market digital services to over 50% national penetration and drove operational efficiency by launching optimized photo tools that reduced storage costs by 10%.

UX Designer

SK Communications / Social Network Platform

2006 - 2010

Scaled mass-market digital services to over 50% national penetration and drove operational efficiency by launching optimized photo tools that reduced storage costs by 10%.

Super Power

1. Problem Solver

1. Problem Solver

I turn complex problems into simple, intuitive workflows by focusing on root causes through user research and cross-functional alignment, delivering solutions that are both user-friendly and impactful.

2. Broad Experience

2. Broad Experience

With experience across startups and large-scale products in both B2B and B2C, I bring a flexible approach that connects strategy and execution across different stages of growth.

3. Informed Intuition

3. Informed Intuition

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including lifestyle, editorial, product, and brand photography.

4. Contextual Empathy

4. Contextual Empathy

I understand not only users but also the perspectives of engineers, PMs, and stakeholders, enabling me to create solutions that are thoughtful, feasible, and aligned with real-world constraints.

Super Power

1. Problem Solver

1. Problem Solver

I turn complex problems into simple, intuitive workflows by focusing on root causes through user research and cross-functional alignment, delivering solutions that are both user-friendly and impactful.

2. Broad Experience

2. Broad Experience

With experience across startups and large-scale products in both B2B and B2C, I bring a flexible approach that connects strategy and execution across different stages of growth.

3. Informed Intuition

3. Informed Intuition

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including lifestyle, editorial, product, and brand photography.

4. Contextual Empathy

4. Contextual Empathy

I understand not only users but also the perspectives of engineers, PMs, and stakeholders, enabling me to create solutions that are thoughtful, feasible, and aligned with real-world constraints.

Software Stack

Figma

General Design Tool

Figma

General Design Tool

Claude

AI Code base Prototyping

Claude

AI Code base Prototyping

Framer

Prototyping

Framer

Prototyping

After Effect

Video Editor

After Effect

Video Editor

Google Analytics

Data Analysis

Google Analytics

Data Analysis

Impacts

'25

+18% Revenue Growth

AI Notetaker & Scorecard | GoodTime

'24

Monetization Success, 74 Companies Signed

Meet | GoodTime

'17

7% Credit Card Conversion

Website Renewal | Hyundai Card

'14

#2 App Store Ranking, +140% Downloads

Pudding Camera | KT

'20

-24% Storage Cost, +18% Usage

CywordPhoto Editor | SK Communications