Bina Kim
+ 15 years experience product designer in San Francisco

binakim1009@gmail.com

EXPERIENCE

GoodTime / Lead Product designer
February 2019 -Current
Designed an interview scheduling platform through user research and data analysis. 
Conducted user testing and shadowing sessions to understand recruiting process and develop empathy for recruiters and coordinators.  
Shipped UX improvements that are accessible, intuitive, and user-centered through a quick and iterative development cycle, working closely with engineers. Redesigned the core process such as company onboarding, candidate invitation, scheduling interview, and interviewer training.

Hyundai Card / Senior UX designer
July 2014 - May 2017 (2 years 11 months)
Worked on branding and fintech products at a credit card company. Built strategies and wireframes for company branding products, launched a video streaming application, a web app for co-working space.
Redesigned the credit card website, aligning it with business priorities and improving user accessibility. Data-driven decisions based on site analytics, focused interviews, and moderated usability testing, resulted in 7% increase in sign-up for credit card applications.

Korea Telecom / Senior Product Designer
April 2012 - June 2014 (2 years 3 months)
Worked on a music streaming platform and camera application. Directed a photo app as a lead product designer within an IOS team. Launched a camera application with various filters and features. 2nd ranked in China Appstore resulting in 140% download increase with over 20 million downloads total. Managed a music streaming platform improving UX design and creating new business models.

SK Communications / Product Designer
January 2006 - December 2010 (5 years)
Worked on a social network platform with 27 million+ users (the most popular SNS in South Korea). Managed photo album product for 2 years and designed a new photo editor interface with filters, stickers, resizing features which improved photo uploads by 15% and reduced data storage costs by 10%. Launched product renewal several times driven by user data analytics, customer voices, user testing, and user interviews.

EDUCATION

Academy of Art University / San Francisco, CA
Master of Arts / Web Design & New Media
UX/UI Design, Motion Graphics, and Programming.

HanYang University / Seoul, Korea
Bachelor of Fine Arts / Visual Design
Product Design, Branding, Typography, and Communication Design.

SKILLS

Tools
Figma, Sketch, Adobe XD/ Illustrator/Photoshop/After Effect, Google Analytics, Power Point, Excel

Research Methods
Web Data Analysis, CRM Analysis, Heuristic Evaluation,User Interview, A/B Testing

Design Methods
Product Concept, UX Strategy, Story Board, Wireframe, Prototype